Unconventional
Work I have done to showcase ideas outside the box of traditional advertising.
Nike Air Jordans - To Promote the Nike Jordan Product Line, steps are demonstrating Jordon's iconic dunk from the free-throw line are painted on public basketball courts
AWARD:
Young guns international | GOLD
MilliontreesNYC- Vinyl decals of leaves and trunks are wrapped around supporting poles in subway carts and stations to demonstrate the support of trees.
Huggies- Swings in public parks are spray-painted white to create the illusion of a Huggies diaper.
Mini cooper- Classic sliding game makes for an interactive billboard allowing pedestrians to 'make' a mini cooper.