This spot helped launch Caramel M&Ms. The challenge was to make caramel relevant to Millennials, who see caramel as an out of date candy for old folks. Caramel M&Ms were the fun, youthful alternative to a candy that had been stuck in its ways for decades. To show that, we had fun with the generational gap between a Millennial girl and her stubborn grandpa.
Writer: Jonathan Main
Producer: Catherine Crowe